Define Apparel might not have been if it were not for an ex girlfriend, lots of beers, and a mutual love of art. These were the circumstances under which Define was created.

Founders Mike Stramaglio and Walt Mendez could not be anymore different. Mike hails from the suburbs of north Jersey, just outside NYC, and Walt was raised in MidCity Los Angeles. As their friendship grew, they soon realized that they had a similar artistic vision.